A study to be presented at the IEEE Congress on Evolutionary Computation 2019 in Wellington, New Zealand shows how the performance potential of elite athletes can be improved five-fold using an approach to Artificial Intelligence inspired by biological evolution. The research is a collaboration between STATSports and the UCD Natural Computing Research & Applications Group as part of the Science Foundation Ireland funded Lero Software Research Centre undertaken by Mark Connor, Dr David Fagan and Professor Michael O’Neill.